Digital advertising growth is slowing across numerous platforms, with the exception of Amazon Sponsored Products. In Q3, growth almost doubled to 15%, up from 8% in the previous quarter.
Sponsored Products had strong growth of 29% at Amazon’s main Prime Day event in July, compared to the two-day event the previous year.
Google paid-search advertising across text ads and shopping gained 11%, down from 14% in the second quarter, while shopping campaign spend increased 16%, holding flat from the previous quarter.
The general release of Google AI Overviews in May seemed to effect click-through rates (CTRs) across numerous ad sectors.
According to data presented on Wednesday, Tinuiti customers witnessed decreases.
From April to July, the non-brand keyword sector on phones had the steepest loss, with CTRs plummeting 14%.
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