by Caila | Oct 7, 2024 | Technology & World News
TikTok has tremendous cultural clout, but what about advertising dollars? Not quite there—yet. That’s where Smart+ comes in: TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, AI-powered ad-buying technologies that claim to make...
by Caila | Oct 3, 2024 | Technology & World News
On Thursday, the National Hurricane Center is keeping an eye on two other tropical cyclones that are intensifying in the Atlantic. Although there is currently no direct threat to land from Hurricane Kirk or Tropical Storm Leslie, they could send additional rain to...
by Caila | Oct 3, 2024 | Technology & World News
The goal of a recent experiment being conducted by a private pilot is to ultimately “discover the fate” of Malaysia Airlines flight MH370. What was the fate of MH370?Ten years have passed since the aircraft carrying 239 people on a flight from Malaysia to...
by Caila | Oct 3, 2024 | Technology & World News
The process of preparing an approved CTV ad creative for distribution still mostly involves manual labor, such as emails and spreadsheets. This method might be effective for linear TV, as the creative and technical requirements for commercials are more uniform across...
by Caila | Oct 1, 2024 | Technology & World News
At midnight ET, tens of thousands of longshoremen went on strike, closing important ports on the East and Gulf coasts and obstructing the delivery of goods ranging from food to auto parts. With the holiday shopping season now approaching, businesses and logistics...
by Caila | Oct 1, 2024 | Technology & World News
The Virginia Google ad tech antitrust trial has concluded, just three weeks after it started. (Arielle Garcia, you’re free to return home! I am grateful for your assistance. Although it was anticipated that the trial would take four to six weeks, Judge Leonie...
