by Caila | Apr 16, 2024 | TV & Movies
Parks Associates, a major market research and consulting organization, revealed significant results about streaming material in their latest study, “The Viewer Journey: Navigating Streaming Options,” at today’s NAB show. The study found that video...
by Caila | Apr 15, 2024 | TV & Movies
YouTube has been going after people who block ads for a while now. It used to only go after ad-blockers, but now YouTube is going after apps on your phone or computer that let you watch YouTube without ads as well. “Ad blockers are against YouTube’s Terms...
by Caila | Apr 15, 2024 | TV & Movies
Google’s deprecation of third-party cookies is scheduled for later this year, but is the industry truly prepared? Bill Swanson, SVP of EMEA at Connatix, notes that while the sell-side is active, the buy-side is still very stable. Swanson outlines what the...
by Lindsey | Apr 15, 2024 | TV & Movies
Clint Eastwood made a rare public appearance last month to promote his friend Jane Goodall. According to a recent LinkedIn post, the 93-year-old actor was pictured seated next to the renowned conservationist at an event in Carmel, California. “I went to see Jane...
by Lindsey | Apr 12, 2024 | TV & Movies
Roblox (RBLX.N) has engaged PubMatic (PUBM.O) to assist boost sales of new video adverts that the gaming platform plans to introduce later this year, the advertising tech business said on Wednesday. Roblox began testing video advertising around the end of 2023 as part...
by James | Apr 11, 2024 | TV & Movies
In the film Field of Dreams, a voice says to Kevin Costner, “If you build it, he will come.” AMC Networks, like most other cable programmers, has suffered from cord-cutting, fewer linear viewers, and lower ad income as brands shift their attention to...
