In line with its recent holiday pushes, TikHub is keeping its in-app livestream shopping initiatives top priority this next season with diverse in-app celebrity-led shopping events as well as special promotions and discounts from big companies. As the ByteDance-owned...

A NASA insider has provided a concerning update following questions expressed about the health of two astronauts stranded in orbit until 2025. Not ideal is being stuck in space. Actually, it sounds like the opening of a science fiction horror movie. On the whole...

According to a whistleblower, officers in the United States Navy have reported being pursued by intelligently piloted UFOs traveling at speeds of up to 3000 G-forces. Pentagon insider Luis Elizondo made the startling assertions during the second Congressional hearing...

The rise of artificial intelligence (AI) and new automated tools has revolutionized the programmatic advertising sector, raising concerns among some marketers about the future and scope of their roles. According to a Forrester Research research from 2023, automation...

Wow, a really bull market. Dogecoin (DOGE-USD), the cryptocurrency whose mascot is a super-cute dog that says things like "much wow," has increased in value since Donald Trump won the presidential election last week. It's hitting the afterburners now, after Trump...

SoundCloud, a music streaming service, has partnered with PubMatic to provide premium advertising inventory across the platform's tools and solutions, according to a press release. Advertisers can use PubMatic's platform to access global programmatic video and display...

Even brands that people associate with gaming are new to in-game advertising. Earlier this year, Sony Electronics promoted its INZONE line of gaming noise-canceling earphones with its first in-game advertising campaign. The advertisements targeted Saudi Arabian gamers...

A mother of three survived a terrible bear attack in which the animal concealed herself under leaves so it could later eat her. In 2015, Natalya Pasternak and her dog, along with her 80-year-old friend Valentina Gorodetskaya, went to the woods to gather birch sap when...

Following years of concentrating their Roblox budget on custom brand activations, marketers are now focused on the platform's programmatic advertising potential. While Roblox studios see this as a positive development that will benefit everyone, they also expect their...

The distinction between influencers and creators is a topic of ongoing discussion in the creative economy and the advertising industry. There are now more methods to distinguish between the two sorts of talent as the business develops and captures a larger portion of...

TikTok says it will challenge Canada's national security ban on the app in court, but users shouldn't be concerned just yet. The Canadian government declared on Wednesday that TikTok's operations in the country will be banned following a thorough national security...

Several studies have accused Roblox, a popular gaming platform geared at preteens, of failing to implement strong kid safety procedures, exposing them to dangers such as grooming, explicit content, and violent or abusive stuff. In a significant modification to its...

Dealmakers hope that Samba TV's confirmation last week of its acquisition of Semasio is indicative of the recent wave of ad tech mergers and acquisitions that will eventually flow into a more stable pipeline. Such objectives are gaining traction because the macro and...

Jason Lee, the creator of the media company Hollywood Unlocked, has returned to his birthplace of Stockton after winning the position for District 6 on the Stockton City Council. According to Stocktonia, Lee defeated incumbent Kimberley Warmsley in the general...

The public's response to Donald Trump's announcement of victory in the 2024 U.S. Presidential Election was not entirely positive. Others are furious and voicing grave concerns for the nation's future, while others are celebrating. Kamala Harris has now sent a little...

In an effort to generate enthusiasm among its present user base for the eagerly awaited device, Nintendo announced on Wednesday that it will permit current Switch games to be played on the popular console's successor. Following the announcement, Nintendo's stock ended...

significantly while Amazon is now making a lot of money from advertising ($14.3 billion in the most recent quarter alone), it might make significantly more if its ad technology were in a better position. Over the years, Amazon's advertising business has thrived...

Programmatic audio is a difficult sell. Advertisers find it difficult to assess audio content at scale, thus most digital audio campaigns, particularly in the podcast sector, are performed through direct deals. This puts digital audio platforms in an odd position, as...

Managers have observed increased workplace incivility over politics in the months leading up to the U.S. presidential election, to the point that many are having employees work from home on Election Day and even election week, with a quick outcome uncertain. According...

One of the most powerful performance levers is creativity, yet marketers underuse this strategy due to cultural differences between the media and creative teams. This week's podcast focuses on creative ad tech, a developing area for marketers looking to deliver those...

Some companies have urged customers and artists to put their content on hold until after the U.S. presidential election, which is in a few days. Depending on the outcome and the candidate's victory, some are reducing their major advertising campaigns throughout the...

You wouldn't think that Gen Zers and other social media natives would be interested in traditional marketing strategies on pizza boxes and coffee cups, but that's exactly what a new ad marketplace for on-product campaigns is all about. Two Gen Z businessmen who met in...

The first spacecraft to land on Mars took a disturbing shot, which some claim proves that life lived on the Red Planet. The prospect of life on another planet is, quite frankly, terrifying. In 1976, NASA's Viking 1 spacecraft was photographing Mars to locate a...

Exactly two years ago today (October 28), billionaire Elon Musk began his first day as the owner and CEO of then-Twitter. As the platform became a hub of polarizing content, many marketers quickly withheld their ad budgets, concerned about their businesses being...